Merging Fashion Retail and Brand Planning Processes

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Author: Michael Gamper, CEO, ebp Global Separate World In the past, both fashion retail and brand companies have developed their own processes to approach planning. Fashion retail companies used seasonal based merchandise planning processes to plan sales, buying and inventory for each season. Brand companies in apparel and footwear operating extensive supply chains used more traditional supply chain planning processes using standard demand, inventory, capacity, and material planning approaches. As brand companies are migrating into omni channel setups and fashion retail also embrace wholesale channels as well as supply chains, the traditional segregation is becoming a significant issue to effective management of pre-season and in-season planning activities. Today‚Äôs omni channel and global supply chain set-ups require a much more integrated approach. This does not invalidate traditional planning components but highlights…
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