Global Size and Color Curve Management in Fashion Retail
Author: Archana Menon, Senior Consultant and Michael Gamper, CEO, ebp The Problem Statement One of the main principles of merchandising is to stock the right product at the right place at the right time. This is much easier said than done when dealing with “one-size” items but when size, colour and gender is added to the mix; it increases in complexity and difficulty in ensuring the right amount of stock is invested. Today, there is still a huge sizing problem in the fashion industry and a huge gap in the market for sizes. There is no universal sizing standard and it differs from retailer to retailer, product category and end-use. Therefore, it is imperative that we analyse and classify the size curve to understand and cater to it better. There…