Demand forecasting is a valuable planning tool if market conditions are stable, done at a high-level and/or for carry over products.
What if you want to forecast demand for a new product without history at style-color level and for an emerging market?
In that case, the forecast is likely going to be inaccurate and subject to high volatility every time it gets updated.
ebp Global held a practical talk at the Shoe Material & Manufacturing Innovation Symposium in Shenzhen with the purpose to describe an alternative approach to forecasting:
Exploitation of the basic properties of an on-going trend.