Footwear, apparel & soft goods

Marketing, product development and supply chain go hand-in-hand in these industries with the consumer being the ultimate focus. Management of omni-channel environments and consumer touch-points are becoming the key drivers of success. Responding rapidly to consumer demand requires a deep understanding of the consumer behavior and how to manage supply responsively and efficiently. The clash between traditional merchandising and modern supply chain approaches is one of the biggest challenges this industry needs to overcome.